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Walter Karl

innovative experienced service oriented customer focused

Who We Are

Walter Karl
( an Infogroup Company, is the industry's
leading full-service direct and interactive marketer, specializing in
Business and Consumer publishing lists.

Over 120 Employees • Five Offices Nationwide
Over 500 Clients • 50 Years in Business

Our history dates back 50 years ago when Walter Karl was started and the direct mail
industry was still in its infancy. We are now the country's most prominent and
respected list brokerage, list management and interactive marketing firm.

With the depth and breadth of our experience, Walter Karl has grown to
become a integral "marketing partner" for over 500 management and
brokerage clients in the following areas:

Business-to-Business • Catalog • Publishing
Interactive • Consumer Services

We are proud to have on staff some of the industry's most experienced,
dedicated professionals many of whom have been with us for over 20 years.
We are a results-driven company, renowned for our innovative
marketing solutions and impeccable customer service.

A Total Solution Source

We provide a total solution for direct response market
ers. Our marketing power
is derived from our comprehensive and successful "one stop shop" approach that
has earned Walter Karl a well-deserved reputation for building clients' businesses
by featuring a full selection of services.

We pride ourselves in being able to provide "big company services"
with boutique company" attention and commitment.

As a division of
Infogroup , Walter Karl can offer unique services and capabilities
far beyond any other company. Our ability to tap into their vast resources further
broadens our wide range of in-house, cross-sell opportunities and expands
capabilities for list management, brokerage and data services.

Our Internet Marketing Division, Walter Karl Interactive, is the industry leader
and innovator in the online arena providing global online solutions. With
Infogroup 's
acquisition of YesMail in 2003, we now have the sales reach and marketing capability
that no other company can match. Our 13 dedicated email sales professionals
lead the industry in experience, in customer acquisition and management,
email append, enhancements, privacy strategies, modeling, database marketing
and email customer retention.

Our Philosophy


Our success has ben achieved by our commitment to these four
business principles:

We Pride Ourselves in Offering "Boutique Company" to our Clients

Service Comes First
We communicate regularly with our clients to ensure that our efforts meet
their needs.

Then we build their list rental business by addressing the needs of the broker/mailer community and providing professional customer service that extends beyond taking orders and answering questions.

Create Goals and Over Deliver
Exceeding our clients' expectations is the goal in every facet of our partnership.

Become a True Business Partner to our Clients
We can help them grow all elements of their business through our many services.